ASCENT UAE CASE STUDY- SEO SUCCESS STORY

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Posted by GILEAD DIGITAL on 2025-02-27

Introduction

Ascent ENT Specialty Centre, is located in Bur Dubai, UAE, which is a premier medical facility providing treatment related to ear, nose, throat, and head & neck disorders. The Hospital is established as the first international branch of the Ascent group of ENT hospitals in Dubai.Ascent ENT Specialty Centre provides a patient-centered approach which has a comprehensive ENT care to both local and international patients in the UAE and beyond. Ascent ENT Hospitals have branches in Kozhikode, Perinthalmanna, and Palakkad, in Kerala, India, providing top-quality ENT treatments.  

The center in Dubai is located at Saeed Bin Thani Building, Sheikh Khalifa Bin Zayed St., Umm Hurair 1, Bur Dubai, Dubai, UAE. For appointments or inquiries, contact +97142747000 or email info@ascentent.ae.

Highlights


Over the past 2 years, we have successfully managed its SEO strategy, achieving steady traffic growth and enhanced online visibility. Explore the detailed case study below:


Status before SEO:

  • Previously the site was not performing well in search engines. The low visibility of the website makes it difficult for users to discover in search results.

  • The slow page speed of the website leads to reduced user engagement and lower search rankings.

  • The site was facing an issue of lowest number of keyword rankings in top search results. This will contribute to low organic traffic and restricted audience reach.

  • A weak backlink profile hindered domain authority, which will reduce credibility and competitive positioning.

  • Minimal search presence in search engines resulted in fewer impressions and clicks, affecting overall performance.

  • Lack of strategic content optimization limited the website’s ability to rank effectively and drive engagement.

Growth Analysis: 2023–2025

Organic Keyword Performance Graph(SEMRUSH):


The graph shows a significant rise in the number of organic keywords ranking from

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