The brief & the challenge
InsuranceHub faced the challenge of ranking against massive aggregators with massive budgets. We built a content-led SEO strategy targeting long-tail, high-intent insurance queries that converted at a higher rate than generic terms.
The strategy
Every Gilead engagement runs on the same operating system: find the fastest path to revenue, fix what blocks it, then compound. For InsuranceHub, the plan rested on three pillars.
Technical foundation first
Crawl health, indexation, site speed and Core Web Vitals get fixed before a rupee is spent on content, so every later win compounds instead of leaking.
Intent-mapped keyword strategy
We map every target keyword to a buying stage and a page, prioritised by revenue potential, not search volume vanity.
A content engine, not a blog
Landing pages, comparison pages and authority content shipped on a publishing calendar the client can see, each piece accountable to a keyword cluster.
The execution
Strategy decks don't rank, shipped work does. Here is what delivery looked like, sprint after sprint, until the numbers moved.
- On-page optimisation sprints, page by page
- City and location landing pages for local intent
- Authority building through digital PR and citations
- Conversion-focused copy and internal linking
- Weekly rank tracking across every target market
- Monthly reporting tied to leads, not just traffic
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