The brief & the challenge
Broomees operated in a highly competitive market where established players dominated the SERPs. We executed a focused on-page and link-building campaign targeting high-intent local keywords in both cities.
The strategy
Every Gilead engagement runs on the same operating system: find the fastest path to revenue, fix what blocks it, then compound. For Broomees, the plan rested on three pillars.
Technical foundation first
Crawl health, indexation, site speed and Core Web Vitals get fixed before a rupee is spent on content, so every later win compounds instead of leaking.
Intent-mapped keyword strategy
We map every target keyword to a buying stage and a page, prioritised by revenue potential, not search volume vanity.
A content engine, not a blog
Landing pages, comparison pages and authority content shipped on a publishing calendar the client can see, each piece accountable to a keyword cluster.
The execution
Strategy decks don't rank, shipped work does. Here is what delivery looked like, sprint after sprint, until the numbers moved.
- On-page optimisation sprints, page by page
- City and location landing pages for local intent
- Authority building through digital PR and citations
- Conversion-focused copy and internal linking
- Weekly rank tracking across every target market
- Monthly reporting tied to leads, not just traffic
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